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By Caden Fanshaw

Lift The Mask

‘Lift The Mask’ mental health campaign deemed success after raising over $6,200

May 10, 2023 | 4:18 PM

PRINCE GEORGE – Despite having graduated from the Prince George Spruce Kings a few months ago, the impact of Jordan Fairlie will continue for years.

Earlier this season, Fairlie became an ambassador for ‘Lift the Mask’, a mental health initiative put on by ‘The Goalie Guild.’ Now $6,270 later Fairlie has become a community leader and mental health champion.

Back in January, Fairlie sat down with the CMHA of Northern BC to pitch the idea and goal of his campaign.

“It’s been a pleasure to walk beside Jordan in his fundraising efforts,” said Sarah Lloyd, Executive Director of CMHA of Northern BC. “We’ve had good talks about community mental health, and he is passionate about supporting the mandate for improved access in our region.”

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Following the conclusion of the Spruce Kings season, Fairlie and Lloyd recently sat down at the CMHA’s Connections Wellness Centre, located at 2816 Norwood Street in Prince George, to discuss where the dollars raised would be allocated with Fairlie wanting to ensure some of the funds go to support his hometown of Fort St. John.

As a result, a portion of the generated funds will go to develop a Peer-to-Peer support group in Fort St. John. Lloyd hopes this will help the organization continue to establish additional Peer to Peer groups throughout the North and is something the CMHA of Northern BC is actively working towards.

“I’m glad these funds are going directly to supporting those in need of resources related to mental health,” said Fairlie. “There was a need for increased support in rural communities around Northern BC, including my hometown of Fort St. John. It brings me immense joy to know that part of the funding from this campaign will go to support the community I grew up in.”

According to the CMHA, peer support services are an essential part of the full spectrum of mental health services available and has been shown to complement traditional clinical care.

While Fairlie’s career as a Spruce King is now over, the 20-year-old hopes to continue his community involvement throughout the summer before embarking on his collegiate career with the University of Toronto Varsity Blues.

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With files from Prince George Spruce Kings