It’s hip to be square: The 2011 Scion xB
Although Toyota introduced its Scion division to the U.S. market in 2002, it didn’t make its way to Canada until late 2010.
The two main reasons for the delay were because the company wanted to see how things went in the States before they took the trouble of introducing Scion to the relatively small Canadian market, and generation Yers, who were – and still are – the primary target for these vehicles, had apparently not reached their full demographic potential in Canada by 2002.
Toyota didn’t want to go through all the effort of setting up dealerships, building an advertising campaign, bringing in service personnel and all the rest to address a market that wasn’t there to begin with.
They needn’t have worried. By the time they got to Canada, Toyota had sold well over 700,000 of its Scion models in the States, and the generation Yers that the company had been courting so energetically responded enthusiastically and positively.