Trade show tricks, tips … and traps
If you aren’t including trade shows in your marketing mix, you may be missing out.
Exhibiting at a trade show immediately levels the playing field between you and the other guys, no matter how much bigger, richer or more established they are. Every business pays the same square-footage rate to get in front of people who are ready – or getting ready – to buy.
At 2GreatGuys Inc., we developed our own best practices after several years of exhibiting and presenting at the National Home Show, Fall Home Show, International Home Show and Realtor Quest in the Greater Toronto Area, and nearly a dozen National Association of Broadcasters shows in the United States. Here’s what we learned:
Show strategy