Meal kits set the table for a new food retailing boom
Meal kits are sweeping across North America. It’s the perfect trend for consumers who want to be empowered by cooking but still need convenience.
For example, Walmart has just partnered with Gobble to deliver meal kits. In the battle over the future of food consumption in the U.S., Walmart wants a fighting chance against the industry’s new mammoth, Amazon, after the latter acquired Whole Foods a year ago.
Don’t be surprised if more grocers do the same.
Meal kit delivery services made their debut in 2012. Most companies are still considered startups. Gobble, for example, started in 2014 with its three-step, one-pan, 15-minute meal kit.