Route 16 marketing

Tourism PG works to market Route 16 from Robson to Rupert

Jun 3, 2019 | 3:48 PM

PRINCE GEORGE – With the help of Destination BC, Tourism PG is putting the emphasis on the Highway 16 corridor from Mount Robson to Prince Rupert.

Over $40,000 has gone into the project called Route 16, aimed directly at motorcycle traffic through Western Canada and the US.

Tourism PG is working with other destination marketers and regional districts along the route, and has been leading the project since 2017.