New CEO for Tourism PG
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PRINCE GEORGE–A new Chief Executive Officer has been named by the Tourism Prince George Society.
Tracey McBride has over 18-years of experience in municipal, regional and provincial tourism marketing and development. She has worked in various tourism sectors including sports, conferences, media relations, travel trade and leisure markets with international events and audiences.
She comes to Prince George after being the Interim Executive Director for the Aseniwuche Winewak Nation in Alberta. She has worked for the Ontario Ministry of Tourism and Culture as an industry development liaison with Tourism Hamilton, City of Toronto, Niagra Falls Tourism and as a General Manager for Waterloo Regional Tourism and City of St. Catherines.
“I am excited to become a part of Prince George. It will be wonderful to be able to contribute to the community in working with the TPGS team to grow the existing year-round business, conference, cultural, sports, and recreational opportunities offered,” said McBride. “With the help of my team, I am going to continue the great work that has already been done in past years. The goal is to enhance Prince George’s visibility as a vibrant city at the edge of northern BC wilderness with endless adventure just at your doorstep.”
