Moose Hide Campaign

Standing up against violence at the Moose Hide Campaign

Feb 24, 2020 | 3:08 PM

PRINCE GEORGE – Dozens gathered today (February 24) at UNBC for the launch of the one day Moose Hide Campaign, an awareness campaign aimed at standing up against violence towards women and children.

The idea for the campaign originated in 2011 when a father a daughter was on a moose hunt near the infamous “Highway of Tears” and since that time over one million moose hide squares have been passed out around Canada.

Wearing the Moose Hide square signifies your commitment to honour, respect, and to protect women and children in the community. Aboriginal Connections Coordinator at UNBC, Spencer Hammond, says that wearing this square out in public is a conversation starter and gives him the opportunity to teach people about the meaning.

The day was full of guest speakers and activities to teach about Aboriginal culture and to educate you on taking a stand to the violence.