Photo Courtesy: Tourism PG

By Veronica Beltran

New brand

Tourism PG’s new brand to highlight north’s wilderness

Sep 21, 2020 | 11:10 AM

PRINCE GEORGE—Tourism Prince George unveiled its new brand virtually today (Sept.21).

The new brand, developed in consultation with tourism stakeholders, aims at attracting travellers to visit Prince George, stay, and contribute to the local economy. An entirely new redesigned website and refreshed social media content will help reinvigorate Tourism Prince George.

“The city is a center for business, a basecamp for the adventurer, and a portal to the North. As the region’s central hub for railway, highways and airways, we offer any traveler a soft landing – to refuel, rejuvenate and reconnect.”—Tracey McBride, CEO of Tourism Prince George

The new brand will feature the north’s nature, wildlife and beauty along with the fact that it is nestled right in between all of that.

The stuff they learn here, they carry for life. Prince George swim coach hangs up his stopwatch after three decades

42m ago

Cougars

Cougars eliminate Chiefs in Game 6

17h ago

Spring Snow

Special weather statement issued for Pine Pass, Peace region with 'moderate to heavy snow' expected

Apr 05, 2026

“Tourism Prince George’s branding plays a significant role in promoting our city throughout the province and around the world. Together, we all have a role to play as ambassadors for our city,” said Prince George Mayor, Lyn Hall.

“Up here in the north we know the wilderness is of a different scale, and this community level brand is strategically aligned to support regional and provincial marketing efforts to establish the north as a wilderness destination, guide trip planning ideas, and support visitors’ rediscovery of our vast region.”—Clint Fraser, CEO of Northern BC Tourism Association

The launch follows Canada’s recently unveiled “For Glowing Hearts” and Destination BC’s “Wild at Heart” and “Northern Wild” brands. As tourism associations focus on regional travellers, the brand and engaging website positions Prince George as a premier tourism destination in the province of British Columbia.

The new website will include user friendly features such as an interactive map for local accommodations, a drectory for culinary offerings, things to do and venues, and new social media galleries featuring user-generated content