By CKPG Today

Pink shirt day

Pink Shirt Day a chance to promote kindness and stand together against bullying

Feb 22, 2023 | 6:27 AM

PRINCE GEORGE — Big Brothers Big Sisters of Northern BC is presenting its 11th annual Pink Shirt Day today (Feb.22).

The non-profit is challenging everyone to wear pink, to promote kindness and to stand together in the fight against bullying.

Studies show 1 in 5 kids are affected by bullying with all money raised in today’s campaign going towards supporting pro-active mentoring programs that serve kids in Prince George and northern B.C. These programs take a variety of forms, including 1:1 at school, in the community, or in a virtual setting as well as skill-based group programs.

Pink items will be for sale all over Prince George today with all or a portion of each sale being donated as part of the campaign.

Since 2013, Big Brothers Big Sisters of Northern BC has raised over $120,000 to be reinvested back into youth mentoring programs.

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If you’d like to buy a pink shirt, hit this link.