By Cheryl Jahn

New beer to support housing

Jun 9, 2023 | 2:12 PM

PRINCE GEORGE – Pine Ridge Modular, a leading provider of custom modular homes, has teamed up with Trench Brewing, an award-winning local craft brewery, to launch a new beer titled “Pine Ridge Kolsch” to help tackle the ongoing housing crisis in Northern BC. This new beer will be sold in liquor stores around the province with $2 from every 4-pack sold being donated to various non for profit agencies supporting the housing crisis in the larger Prince George area.

Pine Ridge Modular has been providing custom modular homes to families across Canada for over 25 years. The company’s philosophy of making dream homes accessible to all has driven its expansion into Prince George, and Pine Ridge Modular is proud to partner with Trench Brewing to support the local community.

“We’re thrilled to be joining forces with Trench Brewing to bring a refreshing and tasty new beer to our customers,” said Phil Sensenig, CEO of Pine Ridge Modular. “With the launch of our new location in Prince George, we’re eager to make a positive difference in the community by supporting this important cause.”

Trench Brewing is a well-known brewery in the region, with a passion for crafting unique and high-quality beers. The brewery has won several awards for its exceptional creations, and its partnership with Pine Ridge Modular represents a commitment to using its platform to create positive change in the community.

“We’re excited to collaborate with Pine Ridge Modular on this important initiative,” said Bailey Hoefels, Front of House Manager and Part Owner of Trench Brewing. “This beer will not only be a great addition to our lineup, but it will also support a critical cause in Prince George.”

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The Pine Ridge Kolsch will be available at the Pine Ridge Modular Grand Opening on June 10th from 11 am – 6 pm in Prince George and where Trench products are available. The event will be an opportunity for customers to learn more about Pine Ridge Modular and Trench Brewing, and additional donations for support of the housing crisis will be accepted on-site.