Prince George set to capitalize on growing billion dollar industry
PRINCE GEORGE – B.C.’s Minister of State for Trade Jagrup Brar visited Prince George today, and during his stay he toured the UNBC Wood Innovation and Design Centre, among other things. During Brar’s tour he got a closeup look at the Design Centre, which is one of the country’s first mass timber buildings to be constructed, and spoke on how Prince George can be a huge player in a rapidly growing global market.
“We are promoting Prince George internationally through our trade and investment office globally and to 22 different different locations globally. We’re taking action at all levels to promote Prince George and of course to promote mass timber,” said Brar.
Mass timber is thick, compressed layers of wood designed to create strong, structural, load bearing elements, and recently the provincial government increased how tall mass timber buildings can be, going from 12 to 18 stories. Brar says this is one of many ways the government is pushing mass timber, as it also sponsored and hosted several global conferences to promotes BC’s production ability.