By Cheryl Jahn

Council to incentivize development

Mar 24, 2025 | 10:51 PM

PRINCE GEORGE -A report looking at ways to incentivize developers to come to Prince George was presented to City Council Monday night (March 24).

The Housing Action Plan follows on the heels of a Housing Needs Assessment conducted by the City three years ago.

The Action Plan looks at what kinds of incentives the City could offer to developers, both financial and non-financial.

As was noted during Council, while the report identifies financial incentives such as fee exemptions, it focuses primarily on non-financial incentives such as process efficiencies at City Hall.

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It would require the nod from Council to consider financial options.

“We can’t pursue financial incentives or incentives that would have a financial impact without Council’s endorsement,” noted Deanna Wasnik, Director of Planning and Development.

The report comes to Council on a less-than-favourable development report on building permits.

It showed 24 building permits issued in February totalling $15,184,020. That’s compared to 53 permits issued the February last year, valued at $35,508,061.

“It’s a little bit slower than usual,” noted Wasnik, adding there are ebbs and flows when the permits are issued followed by a lull when the work begins.

Ultimately, Council approved Administration moving forward with looking at options for financial incentives for developers.