By CKPG Today

Structure fire

Update: Prince George Fire Rescue respond to fire at CrossRoads Brewing

Sep 5, 2025 | 6:50 AM

PRINCE GEORGE — Update (1:00 p.m.): The owners of CrossRoads Brewing have suggested via a social media post that Friday morning’s fire does not spell the end of the brewery.

Though devastated, the owners thank the fire department and all first responders. They also note that CrossRoads has been a passion of theirs since opening eight years ago.

“It has been more than just a business to us – it is part of our connection to the Prince George community. Downtown Prince George is where we flourished and grew, and we plan on continuing to do so. We hope to resume production as soon as possible with the assistance of our fellow breweries. Our story has not ended. Daryl & Cindy.”

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Earlier (9 a.m.): Prince George RCMP say the fire is under investigation and are asking anyone with information to contact them.

Currently we are looking to see if anyone in the neighbourhood has any video surveillance, cell phone video or dash camera video that would have captured movement outside the business or give any indication as to how or where the fire started. Any information to help advance this investigation would be appreciated,” says Cst. Jenna Moore, Media Relations Officer for the Prince George RCMP.

If you have information relating to this investigation, please call the Prince George RCMP non-emergency line at 250-561-3300 to speak with an investigator.

Police also ask people to stay away from downtown area in order to steer clear of “toxic smoke.”

Earlier (7:30 a.m.) : Prince George Fire Rescue responded to a structure fire at CrossRoads Brewing at approximately 2:30 a.m. Friday morning (Sept.5).

Crews from all available halls arrived to find the fire in the roof of the structure. They continue to attack the fire and have prevented its spread to nearby businesses.

No word on the cause and there have been no reported injuries. The City says a damage estimate will be released later on and are encouraging everyone to avoid the area as fire crews conduct their work.

In a social media post, CrossRoads called the fire “sad and devastating news.”

We’ll provide more details as soon as they become available.

Earlier (7 a.m.): Prince George Fire Rescue is responding to a fire in downtown Prince George Friday morning.

It’s located on the 500-block of George Street and appears to be the building where CrossRoads Brewing is located.

This is a developing story and we’ll bring up updates as soon as possible.