By Dave Branco

Service clubs

Communities can face a loss of support as service clubs fight to attract youth

Sep 16, 2025 | 3:36 PM

PRINCE GEORGE – Service clubs have long been a cornerstone of many Canadian communities, known for funding playgrounds and supporting youth programs. However, these clubs are currently experiencing a significant decline in membership.

The Rotary Soccer Fields are a familiar sight during the summer months, serving as the most popular outdoor sports venue in the area. Hundreds of young players flock to these fields every soccer season, all thanks to the tireless efforts of these service clubs.

While long-time members remain passionately committed to their mission, younger generations are not stepping up to take their place. This trend stems, in part, from shifting priorities among today’s youth. As a result, Rotary Clubs are adapting their strategies to attract new members.

It’s not about how we fit them into Rotary. It’s about how rotary can fit into their lives. We have people who’ve joined Rotary. They’re young. They’re still trying to build their careers. We no longer require them to meet every week. We no longer require it to be as expensive.”

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Jan Gisborne

Rotary 504 District Governor

The diminishing presence of service clubs brings tangible consequences. Communities risk losing not just financial support for local initiatives but also the social bonds that these organizations have fostered for decades.

“ We’re still doing stuff, but most of the stuff we’re doing is behind the scenes, below, below the sea level, so to speak, with school breakfast programs. We do Operation Red Nose, of course, which funds all youth-based schools, youth-based sports activities”.

Lorne Calder

Rotary Club of Prince George Downtown

The primary aim of service clubs is to encourage youth participation in community projects and help them develop essential leadership skills.

Rotary Club of Prince George Downtown

Email: Dave.Branco@pattisonmedia.com

TikTok: @DaveBrancoVJ