Fourth annual Worthy Warriors Campaign teams up with Festival of Trees to helps women in need

PRINCE GEORGE— Modern Match Lingerie has partnered with the Spirit of the North Healthcare to help provide undergarments for woman fleeing abusive situations in Prince George. They are searching for gently used bras to be donated in the collection hamper at the festival of trees.

The initiative began in October 2020 when Shauna Allen, CEO of Modern Match Lingerie, received its first shipment of bras and underwear only to find a portion of the inventory had minor imperfections. Rather than throwing out the undergarments Shauna reached to local women’s shelters to see if they could make use of them.

We learned the adverse effects a woman is faced with when leaving an abusive situation, often with just the clothes on their back and a child in tow. All their resources go to the children, leaving their needs on the back burner. When we think of the basic needs of these women, bras are often overlooked as an essential but a necessity these people can’t financially afford to replace. The timing of our inventory arriving and the needs of the shelter just fit.

Shauna Allan, Founder, CEO of Modern Match Lingerie