By Boni and John Wagner-Stafford - Contributors - Troy Media

Make sure your vision for a website meshes with your designer's. Otherwise, it could be expensive, frustrating, and devastating to your small business
Make sure your vision for a website meshes with your designer's. Otherwise, it could be expensive, frustrating, and devastating to your small business

Four questions to ask before you hire a web team

By By Boni and John Wagner-Stafford - Contributors - Troy Media
June 19, 2018 - 9:56am

Every business today needs a website but finding the right team to help build it isn't easy. There is no HomeStars for companies that design and build websites in Canada.

Are you giving marketing the respect it deserves? Look at your business and ask: is marketing an afterthought or fundamental pillar?
Are you giving marketing the respect it deserves? Look at your business and ask: is marketing an afterthought or fundamental pillar?

Four things to understand about the power of marketing

By By Boni and John Wagner-Stafford - Contributors - Troy Media
June 7, 2018 - 3:00pm

One of the biggest mistakes new entrepreneurs make is to underestimate the power and importance of marketing.

Right from the earliest days of a startup, marketing deserves a seat with the big boys: finance, human resources, operations, product development and sales.

By Boni and John Wagner-Stafford Contributors Troy Media
By Boni and John Wagner-Stafford Contributors Troy Media

Managing meetings so they aren't a waste of time

By By Boni and John Wagner-Stafford - Contributors - Troy Media
March 5, 2018 - 12:26pm

Meetings are a waste of time, according to a certain sentiment found particularly in the tech startup sector. Respectfully, we call that sentiment BS. Human beings function as a species because of our advanced capacity to interact – like during a meeting.