BC Parks Reaches Milestone With Specialty License Plates

Jun 25, 2018 | 2:49 PM

VICTORIA – BC Parks has reached a milestone with specialty license plate sales. The license plate program by the Province and ICBC has sold 100,000 plates, generating $2.3 million towards protecting and preserving provincial parks.

“Selling more than 100,000 BC Parks plates this quickly is a significant accomplishment. We could not have been this successful without the support of Autoplan brokers,” said Sharon Craver, interim vice-president of insurance strategy, product and pricing, ICBC. “We look forward to seeing how many more plates are sold now that they’re available for fleet customers. ICBC is proud to be doing our part to support B.C.’s beautiful parks and conservation areas.”

Revenue from the specialty license plate sales goes to several programs and projects related to conservation, community engagement and Indigenous relations. A couple includes the Student Ranger Program and the Habitat Conservation Trust Foundation’s GO Grants program.

The designs include the Kermode bear with 36,936 plates sold, the snow-capped Purcell Mountains with 35,030 plates sold and Porteau Cove with 29,102 plates sold. 

“British Columbians are passionate about our parks, and this passion has helped us far exceed sales expectations for our specialty licence plates, generating more revenue for our parks and protected areas in one year than was initially forecasted for five years,” said George Heyman, Minister of the Environment and Climate Change Strategy. “I encourage B.C. motorists to continue to support the licence plate program, so we can keep investing in additional programs and projects that will preserve and improve our natural spaces.”

More programs and projects funded by the proceeds of licence plate sales will be unveiled in the coming year.