“Practice Differently” campaign underway
PRINCE GEORGE – Carrier Sekani Family Services’ new recruitment campaign, Practice Differently, focuses on how culture is at the centre of everything they do.
The campaign speaks to how CSFS is an employer of choice, with meaningful work, work-life balance, competitive salaries, and excellent benefits. A new recruitment video portrays the story of a young Carrier child and shows her journey and various interactions with CSFS along the way, including social workers, nurses and legal services. The video shows the significance CSFS plays in the lives of those who access the services and how the employees’ lives are intrinsically affected by their involvement in the Carrier and Sekani communities. The campaign reinforces how CSFS practices differently.
“We take into account where our clients are comfortable and how to meet people’s needs,” says Marlaena Mann, Executive Director of Communications and Technology at CSFS. “Working here has sparked curiosity in my own heritage and I have learned so much about Indigenous heritage as well.”