Police focus on slowing those with a lead foot in new ICBC campaign
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PRINCE GEORGE—With the weather warming, more people are choosing to walk, bike, or ride instead of driving. Due to this ICBC and police are kicking off an education and enforcement campaign to encourage drivers to maintain a safe travel speed in order to prevent crashes.
On average, 14 people are killed and 259 are injured in speed related crashes in North Central B.C. every year. Research shows that going over the speed limit by just 5 km/h can increase your risk of crashing by 50 per cent. ICBC says drivers should slow down, look out for vulnerable road users and follow posted speed limits.
“Speed plays a role in every crash,” said Shabnem Afzal, ICBC’s director of road safety. “The higher the speed, the more time and distance you need to stop, making it harder to avoid crashing. When you drive at a safe speed, you can prevent crashes and protect the lives of all road users.”
This month, police agencies in B.C. will be focused on enforcing speed limits through targeted campaigns and automated cameras. Alongside them ICBC will work with SpeedWatch volunteers to set up speed-reader boards in communities to remind drivers to follow the speed limit.
