Municipal election

Nicole Fraser launches first bid for Prince George City Council

Sep 14, 2026 | 10:40 AM

PRINCE GEORGE — Nicole Fraser is stepping into the municipal political arena for the first time, announcing her candidacy for Prince George City Council with a focus on collaboration, transparency and strategic growth.

Fraser, who has closely followed local government and worked both within and alongside City Hall through development and planning-related projects, said her decision to run stems from a desire to see stronger cooperation among elected officials.

“I love Prince George,” Fraser said. “We really need to work towards collaborative decision-making. Too often, council decisions appear split, and we’re not seeing the forward movement and change that our community deserves.”

A key priority for Fraser is positioning Prince George to take advantage of economic opportunities already arriving in the region. Rather than talking about creating a northern hub, she believes the city must recognize that status is already emerging through new industry and business investment.

“We have industry coming and business coming to Prince George,” she said. “We need to create meaningful partnerships and build the infrastructure that supports that growth into the future.”

Fraser points to amenities such as pools, arts facilities and other community infrastructure in neighbouring jurisdictions as examples of projects that can benefit from partnerships tied to industrial development.

Another major focus of her campaign is increasing transparency at City Hall. Fraser noted the number of closed council meetings held in recent years and believes residents should have greater access to municipal discussions whenever possible.

“There needs to be more robust debate and information brought into the public,” she said. “When people understand the processes and procedures, it creates benefits not just economically, but for developers, builders and residents who want consistency and predictability.”

Fraser also hopes to strengthen connections among local organizations. Drawing on work she completed with the Prince George Chamber of Commerce, she said many groups contribute significantly to the community but often operate independently of one another.

She believes local government can play a role in encouraging collaboration and resource sharing while also recognizing when it should step back and allow organizations to lead.

Holding degrees in northern and rural community planning and political science, Fraser says her academic and professional background has reinforced the importance of solutions tailored to northern communities.

“We’re different in the North,” she said. “We need to look at what works, what doesn’t, and how we can move our community forward as major projects continue to reshape our region.”