Cougars to offer flexible season ticket packages for 2021-22 season

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“We know people are eager to get back, but we also know that because of COVID there is a ‘hangover effect’, some ongoing uncertainties,” says Beesley.

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“So one example, we’ve completely redesigned one of our season ticket packages. It’s a completely flexible package, so it’s all of the same perks and privileges as a season member, but we’re acknowledging people don’t actually know who they might want to bring to the game, how many games they want to go do, whether they’re scared and just want to take a few weeks to sit back, so we’ve designed these packages so you literally pick how many games you want to go to, and how many people, and we think that’s a little different but we believe that’s what the fans need to see right now.”

The in-arena experience will too look a bit different.

One of the interesting things with COVID is it’s actually forced us to rethink a whole bunch of stuff, including the entrances/exits, food delivery, and program delivery. In some cases, we actually think we’ve improved the situation as a result of COVID. For example, food and beverages is going to be a little different. We’re going to give people the option to order from their seats, pay for everything from their seat, and then get a text message that tells them when and where to pick up their food. I think that’s an improvement.”

Programs will also be offered through digital format rather than printed copies. This way, the Prince George Cougars digital team will be able to offer more content through their digital programs.

Beesley does believe there might still be some form of souvenir copy for purchase, but this way they can ensure that thousands of paper copy programs aren’t going to waste.

“We’re finding ways to just try to reduce the number of people that congregate in one spot. We still think people are going to want to spread out a little bit and we need to be able to give them those options.”

While Beesley admits there are a lot of changes coming, he’s confident Cougars fans will be comfortable and understanding as they look to return to their seats.