Worthy Warriors Bra campaign receives massive support

Dec 16, 2021 | 4:28 PM

PRINCE GEORGE – The Worthy Warriors campaign was the brainchild of Shauna Allan, a local business owner in Prince George.

Modern Match Lingerie has created a new initiative and asked PG, to check their dresser drawers for gently used braziers for women who need them most, which, they did.

” It’s been a steady stream of local women popping into our office with bags of bras” explains Shauna Allan, CEO of Modern Match Lingerie ” We have officially have exceeded a thousand bra donations to date”

With so many donations coming in, they reach out to the United Way of Northern B.C. to help.

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“It was Shauna who reached out to us. But, one of the things that really came to light really quickly was that we are a community connector’ explains Trista Spencer, Director with United Way of Northern B.C. “So, by her reaching out, it was actually a really great combination for us to come together because she was so overwhelmed with so many bras and, so many ways to give back to the community, she needed a partner.”

For now, Modern Match will still accept your donations, however, they plan to make this an annual event. So, started creating those bags of bras for next year.

by Randi-Marie Adams

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Worthy Warriors Bra campaign receives massive support

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