Applications for new aquatic centre naming rights now available

PRINCE GEORGE- The City is on the lookout for someone to obtain the naming rights to the new downtown aquatic centre. Businesses, organizations, and individuals that are passionate about the community are being asked to come forward. A Request for Expressions of Interest (RFEOI) application is now on the City of PG website for those who are interested in obtaining the naming rights to the new aquatic centre now under construction at the corner of 7th avenue and Dominion Street.

“Prince George’s new aquatic facility will be a highly visible and attractive centerpiece for the whole downtown area,” says City Manager Walter Babicz.

Back in 2017, the $25 million project was approved in a referendum with 62.5% in favour. Given the location of the pool, the City promises it will be a very popular place and will be well used.

“Downtown Prince George hosts outdoor events all year long to draw residents and visitors to the many shops and restaurants downtown. All of this activity will bring even more prominence and exposure to the brand of the successful respondent. This is a rare and valuable branding opportunity and the City is looking to secure an outstanding partner for a long-term, mutually beneficial relationship,” added Babicz.