By Ethan Ready

BC Summer Games

Spirit Lives Here: Games Society reveals Prince George 2022 BC Summer Games official brand

Feb 2, 2022 | 2:11 PM

PRINCE GEORGE – With only 169 days until the Opening Ceremony, the Prince George 2022 BC Summer Games Society unveiled its official brand for the Games on Wednesday (Feb. 2)

The brand story, visual identity, and promotional video were all completed by local volunteers and was presented during a virtual announcement.

According to Alyson Gourley-Cramer, Director of Marketing for the BC Summer Games in Prince George, the brand is an illustration of the northern spirit, with colours reflective of the northern summer sunset.

The branding has also utilized a unique variety of colours and was done in consultation with a number of athletes who have and will participate in the Games.

The tagline, Spirit Lives Here – Njan tsen ghuna, is said to have a number of meanings on how it’s relevant to the Games set to be held in the Northern Capital. The phrase speaks to the host with its warm and genuine hospitality, to the volunteers with their smiles and support, to the athletes with their grit and potential, and in the community with its cheers and belief.

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Prince George will host the 2022 BC Summer Games July 21-24 in venues throughout the community and surrounding area.

Since 1978, the BC Games have taken place in 38 communities and brought together thousands of athletes, coaches, officials, volunteers, and spectators in celebration of sport and community excellence.

As many as 3,000 volunteers will be needed to support the Games – sign up now at bcsummergames.ca.