Sponsors announced

Premier sponsors announced for the 2024 Para Biathlon World Championships and Para Nordic World Cup Finals in Prince George

Dec 15, 2023 | 10:27 AM

PRINCE GEORGE — Premier sponsors for the 2024 Para Biathlon World Championships and Para Nordic World Cup Finals in Prince George were announced Friday at the Caledonia Nordic Ski Club.

They are the Jim Pattison Group, Canfor and Save-On-Foods. Their sister company, Pattison Media, has been named official local broadcast sponsor.

Kevin Pettersen, chairperson of the local organizing committee, calls the support “monumental” and note their involvement “speaks volumes about their dedication to fostering a spirit of resilience and unity through sports.”

Darrell Jones, President of Save-On-Foods, shares the excitement for the upcoming event: “Save-On-Foods is proud to support our communities, and we are thrilled to be part of these historic events in Prince George. Our team is passionate about giving back and looks forward to welcoming the international community to cheer on these outstanding athletes.”

Rod Schween, President of Jim Pattison Media, echoes this sentiment: “We are thrilled to be a part of an event that celebrates the hard work, dedication, and commitment of these inspiring athletes. Our connection with North Central BC runs deep, and we’re proud to help showcase Prince George to the world during the 2024 championships.”

Don Kayne, President and CEO at Canfor, adds, “Supporting the 2024 Para Biathlon World Championships and Para Nordic World Cup Finals aligns perfectly with Canfor’s goal of supporting diversity and inclusion. We are excited to contribute to bringing such a high-caliber event to our region, celebrating the achievements of athletes of all abilities and the communities that support them.”

The championships are expected to draw a large international audience, with over 120 athletes from 20 nations competing. This event is not just a testament to the athletes’ incredible abilities but also a showcase of the community spirit and the power of volunteerism.

The events take place from March 3 to 17, 2024.