Farmers’ Market Coupons much appreciated

“It’s helping us as a vendor here in Prince George because it is supporting us through the government initiative where the local consumers can get local food from us. Not just brought in.”

Here’s why the program is a success. Last year, the local program provided coupons to just over 300 low income households for a total of more than $130,000 in various foodstuffs.

“We’re seeing young families, pregnant moms coming in. Just in that need because they cannot afford food. So even aside from the food farmers market coupons, I’m often helping negotiate, reaching out to other resources for other supports, even in addition to those coupons,” says Cummins.

In a report published in 2025, Living Wage BC found food costs are 28% higher than four years ago, but some food costs have risen even more than that. For example, olive oil has doubled in price, from $7.93 for a litre in 2020 to $26.85 a litre today. It means, the average family of four is spending an extra $3,220 a year on the same basket of food.

While the farmers’ coupons may seem like a drop in the bucket, Myatovic says every little bit counts.

“It helps. I’m hoping that the government keeps it in place and maybe increases it to keep up with the cost of everything. I appreciate that they’re doing that for the farmers. And also the, customers.”

Cummins agrees.

“With these young families struggling so much, having it expanded and having, an option to have it be more than just $27 a week for a family of four would be amazing,” says Cummins

Naturally with limited access to fresh foods and, particularly produce, in the winter months, the program doesn’t kick in locally until the summer.

by Cheryl Jahn

Farmers’ Market Coupons much appreciated

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