50/50 winner left speechless

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The winner, Keith Annis, a Prince George resident, answered Anderson’s call in stunned silence. Anderson recalled a similar reaction from last year’s draw, when a winner at a McDonald’s with her children was so overwhelmed she could barely respond, while her children reacted in the background. “It’s a life-changing amount,” Anderson said. “Even $200,000 is significant for people, and having a local winner in Prince George means even more to us as a community-owned team.”

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Cody Malbeuf, program and promotions director at Pattison Media in Prince George, noted that the last-minute surge is a familiar pattern and a source of local pride.

“We are definitely a last-minute town,” Malbeuf said. “It’s great to see this with raffle tickets, as the numbers increase all at once.” The community’s generosity isn’t about the prize. “Prince George turns out every single time. It’s not because you’re trying to win a house. It’s because the Spruce Kings need me. Hospice needs me. And Prince George is great at stepping up for the organizations that need them.”

Looking ahead, Anderson said the team is already planning next year’s show home lottery. He also mentioned an announcement planned for late June or early July, indicating the team is exploring creative ways to address rising costs in junior hockey operations.