Downtown Prince George: Amplify Prince George
Downtown Prince George is a non-profit society that works to support downtown business & property owners through events, promotions, beautification, and initiatives for business development. Every property owner & business owner in the downtown is entitled to a membership with Downtown PG.
A major undertaking for the organization are their seasonal events like Downtown Winterfest, Downtown Fallfest, and Downtown Summerfest. Through the years these events have been a major draw to the downtown area for members of the community, providing unique & memorable experiences for Prince George residents while also offering support, exposure, & foot traffic to businesses located in the area.
While major events were put on hold globally over the last while, Downtown PG did not press pause on supporting their members. Instead, DPG began a pivot on their major seasonal events, transforming them into drive-through, enjoy from home, or flow-through style events. These initiatives helped businesses in the downtown core to get out & interact with the community as they navigated through supply-chain, pandemic, and transportation issues. These re-imagined events also provided the community with fun & engaging ways to interact with the downtown & businesses in a safe way while still supporting local.