Wildfire detours provide economic boost for Valemount businesses

He points to a recent example from his own household.

“My wife going to the post office, six RV trailers lined up at the gas pumps restocking, resupplying,” he said. “There’s not a restaurant that isn’t busy.”

The mayor compared the current situation to major wildfire seasons in 2017 and 2018, when traffic volumes soared as motorists looked for alternate routes through the region. While Valemount is not seeing traffic levels that high yet, Torgerson says the increase is noticeable.

Businesses are welcoming the additional customers, particularly during the busy summer tourism season. The village sits along Highway 5 and serves as a natural stopping point for travellers heading between northern and southern B.C.

Despite the increase in traffic, Torgerson says the community is well-prepared to handle the added demand. Valemount gained considerable experience managing large numbers of visitors and evacuees during previous wildfire emergencies, including the Jasper wildfire complex in 2024.

He expects communities such as Valemount and Clearwater will continue to see additional traffic as travellers use Highway 24 and Highway 5 to bypass wildfire-affected areas.

Torgerson says visitors can expect longer wait times at businesses and fuel stations, but emphasizes they are welcome in the community.

“I would say be patient,” he said. “Whether you’re just stopping for five minutes or you’re stopping for the night, just know that you’re welcome.”

While the economic boost is a positive development for local businesses, Torgerson stressed that his thoughts remain with residents who have been evacuated and the firefighters and emergency personnel working to contain the wildfires across the region.

by Greg Fry

Wildfire detours provide economic boost for Valemount businesses

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