B.C. shoppers support local economy at grocery store and when eating out: study

VICTORIA – A study of buying preferences in British Columbia says people want food that is fresh, safe to eat and supports the local economy.

The study funded by the provincial and federal governments shows people are strongly influenced by a desire to support local producers, whether they are at a grocery store or choosing an entree at a restaurant.

A key finding says shoppers would be more inclined to buy local if the product carries an identifiable “from B.C.” logo or seal.

The study also suggests consumers are increasingly turning to specialty stores, farmers’ markets and emerging options _ such as subscription and delivery services _ in their quest for B.C. products.