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Tourism Prince George

Tourism Prince George Launches New Brand

Sep 21, 2020 | 1:00 AM

In 2020, Tourism Prince George launched a new brand that highlights the unique attributes of Prince George. Our new brand is in alignment with Destination Canada’s new brand “Glowing Hearts”, and Destination BC’s “Wild at Heart” and “Northern Wild” brands: playing on the strengths of immense nature and iconic wildlife, in which a vibrant urban city is nestled in the heart of BC.

Our unique mix of rural urbanity and a city with rich amenities positions us as a premiere tourism destination in the province of British Columbia. The brand’s purpose is to entice travelers to visit, stay, contribute to our economy and at the same time invigorate our residents’ pride of place in Prince George.

As the “portal to the north” Prince George is the basecamp to other experiences within the region opening up the province to discovery and exploration of roads and regions less traveled – The Basecamp to the North.

Excerpt of Brand Story:

Nowhere will you find more warmth in the cool north than in Prince George.

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Look at any map and you’ll see us. Glowing in the heart of BC. The largest city in the upper 4/5’s of our massive province –we are a microcosm of our country. With glowing hearts indeed, Canadian to the core.

An urban centre, surrounded by ancient landscapes, iconic wildlife, and the world’s only inland temperate rainforest.

Prince George is a centre for business, a basecamp for the adventurer, and a portal to the North. As the region’s central hub for railway, highways and airways, we offer any traveler a soft landing – to refuel, rejuvenate and reconnect…

We have four distinct seasons, but Prince George owns winter. Our city is transformed into a snowy playground where street traffic is quieted, and the sunshine reflects up from the ground as brightly as it shines down from the sky…

Most urban centres try to reconstruct nature in their cities. Well, we’ve built a city that flourishes in nature. Learning with every step that growth must come with care
and consideration: to protect not only the beautiful ecosystems that surround us, but respect the original people whose land we now occupy.

The First Nation, Lheidli T’enneh, translates to the people at the confluence of two rivers. The confluence of the past and the future. The nexus between elders and the next generation. The meeting of cultures.

The humility and wisdom of rural roots. Together with the vibrancy of a modern, urban centre. – Rural Urbanity (we made it a thing!)
Our visitors aren’t here for glitz and glamour but make no mistake; we’ve got our sparkle, we’ve got our shimmer, and we’ve got our star-studded nights.
Adventure is calling, and it’s pointing north. The road less traveled has just been crowned with an official destination:

Prince George, BC

Our new brand aims to encompass more than the natural environment that surrounds our city. It also focuses on the business centre, boasts our urban lifestyle and culinary offerings, and is inclusive and diverse in our experiences.

To learn more about our brand, visit our new website www.tourismpg.com to engage with us.